Impact Production Workshop
Two-day training to explore the ecosystem of impact applied to shorts and feature films together with the different actors who can participate in the making of films or their campaigns to reach audiences and commitment to them.
Through this workshop we aim to understand how the cycle of production and distribution of the content works and how it can be intervened to generate social impact, reach and commitment by the audience. This workshop invites filmmakers and also those who want to work with films during the impact stages: activists, benefactors, NGOs, brands, foundations, lawmakers and media members. Participants should be interested in creating films and understanding their application in an impact campaign to generate social change. The course will identify the challenges that filmmakers face in various campaigns and provide resources to unravel them.
Paula Vaccaro (Argentina-UK) has a career spanning more than two decades in media (radio, newspapers, digital platforms, TV and film), in 2009 she founded the production Pinball London, London, UK, where she worked with renowned directors like Sally Potter, Emir Kusturica, Guillermo Arriaga, Jim Jarmusch, Mira Nair, Lucia Puenzo and Aaron Brookner among others. She teaches at Kingston University and provides impact production workshops, such as the ones in the Argentina editios of GoodPitch.
UNDERSTANDING THE FOUNDATIONS OF THE IMPACT OF PRODUCTION:
How do you find the allies that will shape the impact ecosystem of a movie? How to generate a change in society with a film? Ways to amplify movies to new audiences. This workshop will provide practices for filmmakers and other actors from what we call the impact ecosystem on practical steps to create a film impact campaign. Case studies and specific practices will be included during the workshop.
OBJECTIVES OF THE WORKSHOP
• Understand how to plan a campaign for a movie (vision, strategy)
• Understand how to implement a campaign and what its cost might be (including fundraising strategies)
• Understand how movie distribution works and how it can be used to distribute it with new distribution models (eg, hybrid, windows, day and date)
• Understand and analyze the public impact (audience and potential social and commercial impact) as well as alliances within the impact ecosystem.
• Understanding of tools for the evaluation of the result.
DAY 1> CONFERENCE: THE IMPACT ECOSYSTEM
Tuesday, July 25 | Executive Tower
Hours: 3:00 p.m. to 6:00 p.m.
DAY 2> IMPACT ECOSYSTEM WORKSHOP
Wednesday, July 26 | Cabildo Room, NH Columbia Hotel
Restricted activity for the 20 workshop participants.
WHO CAN aply TO THIS WORKSHOP:
We encourage to apply candidates of any nationality with a potential campaign in mind or an ongoing film (feature films). Especially to teams of realization (director / producer or producers / marketing).
We will select 20 participants for the two workshop days.
10 will be audiovisual professionals with a documentary project in development, production or finalized for distribution, enrolled in the Workshop of DocMontevideo.
10 will be from other areas such as advertising, marketing, activists, media representatives, audiences, film commissioners, visual artists, designers, web developers, community managers, benefactors, decision makers in NGOs, public institutions, companies , Foundations, people with diverse professional and academic profiles who wish to deepen their understanding of how to use films to engage their current stakeholders and broaden their communication strategies with films.