CINE.AR Workshop: Audiences Today

The change and uncertainty of today’s world require new tools to connect with
the audience. The scenario is changing exponentially and new technologies are part of it.


To incorporate new tools and skills that allow you to focus on your work taking care of the point of view of the audience and the central rol of the exhibition in the audiovisual production chain.


Programmers, producers, directors and creatives who are challenged to navigate the new


Platforms and multiplatforms. Complementarity of the exhibition screens. Producing and programing thinking in audiences. Creating communities.


Karina Castellano

Karina Castellano (Argentina) is in charge of the Media and Audience area of ​​INCAA. Since 2016, she organize the public display screens of the Institute, creating CINE.AR, a country brand, which attends to new audiovisual consumption habits and which in turn locks up traditional screens. Prior to INCAA, she was responsible for the development of the Gourmet channel, Europa-Europa, Film & Arts, (á) and co-founder of Nativa Contenidos, a leading producer of Hispanic content.

Agustina Lumi

Agustina Lumi (Argentina). Graduated by the Communication Faculty UBA. Producer of TV, cinema and professor of social communication. Since 2013, he has been part of the Exhibition Area of ​​the National Institute of Cinema and Audiovisual Arts. Media Content Coordinator, she works transversally on the development and growth of the INCAA screens (CINE.AR TV, CINE.AR PLAY and INCAA SPACES) with the aim of adding more and new audiences to Argentine cinema.

DATE: August 8th
Horario: 15:00-17:00 | Local: Aula 1 del CCE
FREE ENTRANCE with previous registration

Registrations here

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